Victor Chen

Based @ Toronto

Hello There!

I have 8 years of work experience in User experience design and 8 years of work experience in Software engineering (Android, React, NodeJs, etc) for multiple different companies from different industries.

I'm an advocate of User Center Design. My design process includes end-to-end product design activities. I will conduct user interviews and shadow the user to emphasize the users' pain points. I will create personas and journey maps to identify the top problem statement the team should focus on. I will host ideation sessions to explore all possible ideas with the whole product and engineering team. I will create LoFi or HiFi prototype based on the converged ideas to get alignment with the team. And I will conduct usability testings or run A/B testing with the real user to validate the designs or hypotheses we had.

My design philosophy is rational, consistent and agile. Rational means all the designs that I created are based on certain reasons, either from user testing or widely accepted design principle and patterns. Consistency means I will use design system and well-defined design principles across the whole design life cycle, which will reduce engineering effort and handoff time. Agile means I will perform design ideation, a feasibility check, wireframe, prototyping, quick validation within each development cycle.

Feel free to reach out to me, I'm happy to chat with you!

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Blog Post

    Continuous Interview

    Read on if you’re interested in waking up every Monday morning with a handful of interview sessions automagically booked in your calendar, with only one hour of setup work per month.

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    Storytelling Product Vision

    It’s not easy to communicate your product vision with your team and leadership, and it’s even harder to get the team aligned on the vision and hope they can refer to it while making product decisions. In this article, I will share how I use storytelling to communicate product vision, keeping the team aligned and focused.

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    The UX of water faucets

    As a former engineer turned Product Designer, I want to emphasize that we shouldn’t leave a system’s complexity to the end-user. The whole product team, including engineers, product designers and product managers, should work together to hide the system’s complexity and make the product easier to use for the end-user.

    Read More